MIPCOM sets multiplatform event

Headed by a keynote from ZED CEO Javier Perez Dolset

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LONDON -- MIPCOM is to partner with the global trade association the Mobile Entertainment Forum at this year's Cannes-based program sales market, launching a lineup of events and keynotes around the theme of multiplatform entertainment, organizers said Tuesday.

The program will be headed by a keynote from Javier Perez Dolset, founder and CEO of ZED Group, the global mobile content company with 2,000 employees in 60 countries.

Dolset founded Zed group 13 years ago and is also the founder of Pyro Studios and Ilion Animation Studios.

MEF, the the global trade association for the mobile media industry, will also bring its expertise to Cannes to host a networking breakfast workshop that will draw together execs from the BBC, O2 and Vodafone to discuss future mobile content marketing and distribution.

The joint program will be hosted Oct. 8 as part of MIPCOM's Connected Entertainment conference strand.