MIPCOM: Sony Sells 'The Player' Worldwide
The NBC series is going to more than 100 territories, including to RTL in Germany and France's TF1.
International TV networks are betting on The Player.
Ahead of MIPCOM in Cannes, Sony Pictures Television (SPT) has closed deals in 105 territories for the new small-screen action drama, which premiered on NBC on Sept. 24.
The deals include ones with blue-chip free-to-air broadcasters RTL in Germany, Australia's Seven and TF1 in France, as well as cable and specialty outlets, including Sony's AXN network, which took rights in Spain and across Central and Eastern Europe, and NBCUniversal, which nabbed the Latin American rights.
Wesley Snipes, Philip Winchester and Charity Wakefield star in the series, which follows former FBI agent Alex Kane (Winchester) who becomes a reluctant player in an age-old secret society’s perverse game of chance, where the stakes are human lives. Snipes plays Mr. Johnson, a pit boss who collects the society's bets.
The Player opened to a 1.2 rating in the key demo and just under 5 million viewers, though three-day ratings pushed that figure up to 7 million total viewers. For global audiences, the mix of high-end action and Snipes' marquee name could prove a potent mix. Sony has had huge success globally with The Blacklist and is counting on The Player to replicate that internationally.