MIPTV: Banijay Hires Emmanuelle Namiech to Kick Off Acquisition Drive

Banijay International/Canal 13
Banijay is best known for its formats, such as "Opposite Worlds."

Namiech, a former executive at ITV and FremantleMedia, will work to build up a library of English-language non-scripted shows for Banijay.

Banijay International, the London arm of French-based Banijay Group, has brought on Emmanuelle Namiech, former director of acquisitions at ITV Studios Global Entertainment, to head up a new acquisitions drive at Banijay aimed at acquiring English-language non-scripted programming.

Namiech whose career also included a stint as SVP Content and IP at FremantleMedia, will work with Banijay International’s Fanny Baudry in Los Angeles and Jimmy Humphrey in London, to design and implement Banijay's acquisition strategy. The focus will be on building up a library of English-language, finished tape programming in the non-scripted formats, especially factual entertainment, reality and docu-soaps, the company said.

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Banijay International's parent company Banijay Group, controls several production outfits, including Australia's Screentime, Nordisk Film TV in Scandinavia, Germany's Brainpool, Cuarzo in Spain and Bunim/Murray Productions in the U.S. Up till now, however, the company's focus has been largely on formats.

“Increasing our finished tape business is the natural next step for us after building our format business for four years and Emmanuelle‘s experience and extensive contacts will be invaluable as we stride into the next stage of our development,” said Banijay International managing director Karoline Spodsberg. “Formats and finished program sales are complementary markets and we are determined to maintain our strength as a formats distributor as we add this new string to our bow.”

Banijay has already been active in this space, recently picking up Australian reality series The Flying Miners and Village Vets, among other shows. The group recently inked a deal with pay-TV network Sky in the U.K. for Police Ten 7, a long-running fly-on-the-wall police reality show from producers Screentime.