MIPTV: Electus Picks Up Remake Rights to Ukrainian Format 'Crack Them Up'

Courtesy of Eccho Rights
"Crack Them Up"

Electus and Barry Poznick's shingle Barracuda will adapt the show, in which people try to make comedians laugh, for the U.S. market.

Electus has acquired U.S. remake rights for the Ukrainian comedy show format Crack Them Up, in which contestants compete to make professional comedians laugh.

The show, created by Studio Kvartal 95 in Ukraine, has been successfully remade in several markets, including Russia and China, where the local-language version was a hit on mainland broadcaster Jiangxi.

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Producer Barry Poznick (Are You Smarter Than a 5th Grader?) is attached to develop the format with Electus for the U.S. market through his Barracuda TV shingle.

Crack Them Up has also been optioned for the German and Scandinavian markets.

Swedish group Eccho Rights is handling world sales of the format and will be pitching it to buyers at international TV market MIPTV in Cannes next week.