MIPTV: France's Lagardere Launches Formats, Digital Divisions

The moves are part of a strategy of online and overseas expansion at the French production giant.

CANNES – French production giant Lagardere Entertainment will establish a new development division headed up by producer Julien Poinot and dedicated to seeking out formats and unscripted programming, it announced Tuesday.

Poinot has a long history with Lagardere, as head of programming at Match TV and launching the children’s channel Gulli. As a producer at Paris-based Angel productions he’s worked with all of the French majors, including CanalPlus and TF1 with a variety of shows.

PHOTOS: MIPTV: The Hottest New Reality Shows

The company is also launching Lagardere Entertainment Digital (LED), to develop multi-platform digital strategies for its programming as well as to work with broadcast partners.

The new division will be headed up by Remi Tereszkiewicz.

“LED is a fantastic opportunity for Lagardere Entertainement to demonstrate its ability to shift paradigms – from producing content destined for home viewing, valued by our linear clients, to the individually-tailored offers driving the digital world,” said Lagardere  Entertainment president Takis Candilis.

Lagardere has had a busy MIPTV, announcing the two new divisions as well as the acquisition of a majority stake in De Pere En Fils (DPEF) productions. The Paris-based DPEF is known for producing comedic programs for outlets such as France O (overseas) as well as short skits that are shown on channels such as music NRJ.

“The acquisition of DPEF will open up new territories for Lagardère Entertainment, especially overseas and in Africa, and it will strengthen our client portfolio,” said Candilis.