MIPTV: Top Digital Trophies Go to Kenya, Australia and Britain
The International Emmys also honor YouTube with the Pioneer Prize.
CANNES -- Entries from Kenya, Australia and Great Britain took the three top prizes at the International Digital Emmy Awards on Monday night during a ceremony attended by 300 executives from the television, broadband and mobile industries gathered here during the MIPTV market.
Kenya won in the children’s category with a show called Shujaaz.FM Reloaded, (Well Told Story); Australia’s pubcaster ABC nabbed the fiction prize with #7DaysLater; the U.K.’s C4 took top honors in nonfiction with D-Day: As It Happens. The Pioneer Prize was presented to YouTube, with the company’s head of entertainment Alex Carloss accepting.
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Shujaaz is a multimedia platform that inspires young people to become entrepreneurs and raise awareness about challenges they encounter in their daily lives. The first installment of the show won the same prize in 2012.
#7DaysLater is a digital crowd-sourced comedy series that challenges Australia’s most popular YouTube creators.
D-Day: As It Happens (a Windfall production for C4) was a 24-hour event in which viewers could follow the lives of seven real people in 1944, across TV, the web, and Twitter, in real time.
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“This year’s Emmy winners masterfully demonstrate the perfect use of social media to leverage a great story - be it for social change, revisiting history or just pure entertainment,” said Bruce Paisner, president and CEO of the I-Academy.
The event in Cannes was held in partnership with MIPTV organizer Reed Midem and sponsored by the Bell Fund of Canada.