MIPTV: TV Indie Banner DRG Launches Format Sales Division

The global sales giant, a part of Sweden's Nice Entertainment Group, creates DRG Formats to handle its entire global unscripted and scripted formats business.

LONDON -- Independent TV distributor DRG, part of Sweden's Nice Entertainment Group, has set up DRG Formats, a stand-alone division to handle the entire global unscripted and scripted formats business.

Led by managing director of acquisitions and formats Andrea Jackson, DRG Formats will represent some of the biggest format brands including The Farm, Catch Phrase,15 to 1, Don’t Tell the Bride and Slow TV.

The division be the sole sales stable for all unscripted and scripted formats originating from NEG's network of production houses -- Strix, Monster, Gong, Baluba, Rakett and Paprika Latino.

And the division, which will debut at the upcoming MIPTV market in Cannes to buyers, will also be the exclusive rep for Norwegian public broadcaster NRK’s scripted and unscripted formats, which include international hit Never Ever Do This at Home and Teenage Boss, U.K. brodacster Channel 5’s in-house production and Ireland’s commercial network TV3.

Jackson told THR the division is set up on the back of what she sees as the international TV marketplace's fastest growing sector.
"A format that works really is the golden goose in television right now," Jackson said. "Get it right and it is the place for exponential growth and success."

DRG has appointed Albertina Marfil as formats manager of sales and acquisitions tasked with looking after the Nordic region and Ireland within the division.

Ex BBC Worldwide, Shine Intl. and ITV Global executive Jennifer Harrington has also been brought aboard as senior formats manager to consult on format sales into the CEE region.

Jackson said: "We have seen this area of the business perform strongly in recent years and now with the strength of our catalogue from parent company Nice and third party producers, it made sense to launch a stand-alone business division."

Among the fresh DRG formats launching will be social history format Born On The Same Day from Monster for NRK1, a show that is creating buzz among buyers ahead of its market debut.

NRK1, Norway's broadcaster, has already ordered two seasons of the format for its main channel for the show which takes three people born on the same day and details their differing lives, successes and failures. One of the three from each program ends up being revealed as a familiar figure with the viewers by the end of each show.

Dating format Adam And The Eves for TV3, Denmark and primetime quiz show Crossfire for TV3, Ireland both from Gong will also debut at the market.

Jackson and her team plans to debut DRG Formats at MIPFormats before MIPTV at the upcoming market.