Miramax Names Beth Minehart Senior VP, Global Digital

The NBCUniversal veteran will report directly to CEO Mike Lang who has started to mine digital opportunities, including via a Facebook app, which Minehart will build out.

NEW YORK - Miramax said Tuesday that it has hired NBCUniversal veteran Beth Minehart as senior vp, global digital, reporting directly to CEO Mike Lang. 

Lang has focused on making money off the Miramax library via digital deals, including one with Facebook that became known on Monday. 

Minehart will be responsible for all digital initiatives and sales across the company, including day-to-day management of miramax.com and the build-out of Miramax’s Facebook app, which is dubbed Miramax eXperience. She will also work closely with Eric Doctorow, executive vp, and Joe Patrick, senior vp, sales on digital transaction and sales efforts, the company said.

“This is another important step for Miramax becoming a global company, and underscores our commitment to innovation in the digital market,” said Lang. “Beth is a well-known digital executive with a proven ability to think and execute outside traditional parameters, and we believe she will take Miramax’s early efforts with great platforms like Netflix, Hulu and Facebook to the next level.”

Previously, Minehart served for more than 14 years in various senior roles at NBCUniversal, most recently as executive vp, international new media where she oversaw international licensing for all NBCUni content across digital platforms.

She had first joined NBCUni in 1997 as vp, business development, Universal Television & Networks Group. 

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