'Missing' in action at CBS


CBS might be extending its crime brand into the reality genre.

The network has ordered a pilot presentation of a procedural reality show called "Missing You," in which a team of investigators takes on a different missing-persons case each week.

One of the show's executive producers is 1970s teen idol Shaun Cassidy, who has gone on to produce such scripted TV fare as ABC's 2005 series "Invasion" and the CBS cult fave "American Gothic."

If the project is picked up, "Missing" will provide a reality counterpoint to the network's scripted crime fare, including "CSI" and "The Mentalist."

CBS has toyed with a similar idea before, teaming with Mark Burnett in 2004 to develop "Recovery," a show about the search for kidnapped children.

With CBS' dramas and comedies performing well, and such reality competition veterans as "Survivor" and "Big Brother" continuing to be strong on the unscripted side, the network has been trying to figure out what's next for the reality genre at the network.

Cassidy and "Girls Next Door" producer Ned Nalle are creators and executive producers, along with exec producer James Bruce and Raquel Prods. (partialdiff)