MLB, MTV Partner for Weekly TV Series
Major League Baseball and MTV are teaming up on a new weekly TV series.
Boston Red Sox star David Ortiz, recently named the 2013 World Series MVP, and Pittsburgh Pirates center fielder Andrew McCutchen will executive produce a 30-episode series to air on MTV2, MTV's sister network targeting men, to premiere in April 2014.
The series, intended to move beyond game analysis, stats and highlights, will be filmed at New York City's MLB Fan Cave, a space that mixes baseball with music, pop culture, media, technology and art. The announcement touts that the show will focus on MLB players off the field, offering a glimpse into their personalities and passions through interviews and features, as well as celebrity appearances.
"The MLB Fan Cave has been an enormous success in showcasing the personalities of our star players to young fans and intersecting baseball with pop culture," said Tim Brosnan, executive vp business at Major League Baseball. "Being able to partner with MTV on a weekly TV series will give us an opportunity to bring that concept to an even broader audience. We are excited to work with the creative team at MTV to develop content that our fans will enjoy."
Added Stephen Friedman, president of MTV: "As sports and pop culture increasingly collide, we're thrilled to partner with MLB to cover baseball through a uniquely MTV lens. We will blur the lines between lifestyle and sports entertainment, spotlighting MLB’s most exciting players in a way fans have never seen before."
The partnership will cross all of MTV networks and platforms, including MTV, MTV2, mtvU, MTV Hits and MTV Jams, and will integrate MLB players into current shows and events. They will also develop specials, weekend programming and other projects.