Mobile moves at Sony BMG


Sony BMG is expanding its mobile presence with a pair of deals this week. The music major struck a deal with mobile TV service MobiTV, adding more than 2,500 music videos to its existing branded video channels. The two also are collaborating on customized artist channels offering original programming. The first is Avril TV, which includes all of Avril Lavigne's music videos and a made-for-mobile version of her "Make 5 Wishes" comic book. Meanwhile, the label's U.K. division has licensed its catalog to distributor VidZone, which allows customers to access content on computers and mobile phones.