Mobile reigns in Spain

Highlights of the GSM Association's Mobile World Congress

Fifty-five thousand attendees, 1,400 exhibitors and 250 sessions in eight exhibition halls. The GSM Association's Mobile World Congress, which gets under way Monday in Barcelona, Spain, will feature a who's-who of mobile content execs. Some highlights:

The world premiere of the documentary "The Mobile Planet" will be unveiled by the GSM Assn., which produced it in association with Telecom TV. "Planet" takes stock of how mobile technology has impacted society in 20 different countries over the past 20 years.

Plenty of heavyweights from the telecommunications world will be on hand at MWC, but you can't beat the lineup for the opening keynote session, entitled "Battlegrounds for a Brighter Mobile Future." John Chambers, CEO of Cisco, Arun Sarin, CEO of Vodafone, and Wang Jianzhou, chairman/CEO of China Mobile are among the players that make this a can't-miss discussion.

The Hollywood Reporter and Billboard take center stage with Mobile Backstage, a one-day conference that focuses on the convergence of the wireless and entertainment worlds. Robert Redford is on board to participate in a keynote Q&A, as well as separate interviews with Isabella Rossellini and Black Eyed Peas frontman

Content remains the focus on the confab's final day. The execs from top programming companies on hand for discussions include Jean-Francois Cecillon, president and CEO of EMI Music International; Peter Mercier, head of digital media at the BBC; and HBO International senior vp Stanley Fertig.