Mobile TV set for Asian explosion


HONG KONG -- The number of mobile TV subscribers in Asia will increase fivefold in five years, up from an estimated 15 million today to 76.3 million in 2012, according to data quoted in the Cable & Satellite Broadcasting Association of Asia-commissioned "Mobile TV in Asia" report released Thursday.

Compiled by digital research agency Tomorrow, the report aimed to reveal the factors that bring about a successful mobile video TV business and to give a thorough analysis of its development in the Asia Pacific region. It also was an attempt to "demystify the mobile sector and its potential as a new revenue source," said CASBAA CEO Simon Twiston-Davies.

"Although mobile TV services could be a huge revenue source for broadcasters and advertising agencies, there are many issues that still need to be addressed before getting the industry onto the right track," CASBAA Mobile TV consultant Mike Walsh said.

A well-coordinated environment also is paramount to a successful mobile TV business model, since it has to be "reliant on the integration between content providers, network operators and device manufacturers, as well as government regulation," the report says.

The industry-based CASBAA counts more than 125 Asia Pacific-based cable, satellite, broadband and wireless video network corporations among its members, which in turn have more than 3 billion viewers.