Model Soo Joo Park Is L'Oreal Paris' First Asian-American Spokeswoman


The runway vet has already walked for Moschino, Tom Ford and most recently Chanel, alongside Cara Delevingne and Kendall Jenner.

Korean-American model Soo Joo Park announced via her Instagram (@soojmooj) on Thursday that she will be joining the ranks of Lara Stone, Jennifer Lopez and Karlie Kloss as a spokesmodel for L'Oreal Paris cosmetics. The 28-year-old will be making history as the first Asian-American spokesmodel for the 106-year-old French beauty brand. 

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The veteran model, whose impressive résumé includes runway shows for Chanel, Moschino and Tom Ford as well as covers of Vogue Korea and Wonderland, is known for her trademark platinum-blonde locks and punk-inspired off-duty style. Though she may have gotten a relatively late start in the modeling game — she was scouted in San Francisco at age 26 — Park has quickly become a go-to favorite in the fashion world, starring in shows alongside Gigi Hadid, Joan Smalls, Cara Delevingne and Kendall Jenner.

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With regards to being the first Asian-American spokesmodel for L'Oreal Paris, Park told, "It's such an honor, but I also think the world is getting smaller and the globalization of commerce is influencing industries like beauty and fashion. So to be the first to represent a global brand is a huge honor."

The interview, which was published Thursday afternoon, also contains Park's tips and tricks for maintaining her signature bleached 'do — just a little too late for former-blonde-person Kim Kardashian to get in on the supermodel's platinum-maintenance secrets. Oh well.


A photo posted by Soo Joo (@soojmooj) on


A photo posted by Soo Joo (@soojmooj) on