Model Taylor Hill Designs Summer's Perfect Denim for Joe's Jeans

Taylor Hill - Joe's Jeans  Publicity - H 2017
Courtesy of Joe's Jeans

The Victoria's Secret Angel just made her design debut with a capsule collection — the first of four mini collaborations titled Taylor Hill x Joe's — for the brand.

It’s one thing to be the face of a brand, but it’s another to also make a creative contribution to it, something fashion model and Victoria’s Secret Angel Taylor Hill now knows firsthand. The challenges of the latter include time management ("I'm on the road and in the air so much that it can be hard to find time [to design] in my busy days of travel, shoots and fittings"). She's now party to a series of capsule collections with Joe's Jeans, for whom she's also the campaign face.

Hill, who looks perfectly the part of all-American girl, says when she began exploring the design process, "there wasn't anything I wanted to be a part of more than good denim." Appropriately enough she says her personal style muse is Cindy Crawford, who she calls "the ultimate '90s icon." Indeed 20-year-old Hill barely grew up in the '90s but knows enough to realize the moment the decade has been having in fashion.

"I wanted to celebrate the decade I grew up in," says Hill about the first of her "dream-come-true" capsule collections, which will be followed by several more throughout the year. "I referenced my childhood wardrobe and brainstormed how I could reposition these styles and make them relevant for today."

The resulting pieces meld classic silhouettes with a more modern distressed feel, reflecting her model-off-duty uniform of high-rise jeans and a tee. High-waist cutoff shorts, jeans, a cropped-sleeve denim jacket and overall shorts (which she can’t wait to pair with a variety of tops all summer) all feature plenty of rips and tears and raw edges ($198-298).

It wasn't just a new experience for Hill — it was also the first time Joe's has produced a capsule collection. The corresponding campaign was shot by Mario Sorrenti in New York City and produces a look that any girl would be crazy not to want to emulate.

For Hill, though, this opportunity was about more than looking pretty for the camera. "It has been an honor to be a part of fashion as a model, but I've always been interested in learning the business side. This gave me an inside look into the creative process — I made inspiration mood boards, the works."


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