Monarchy taps Peter Eiff

He'll oversee international sales and distribution

Peter Eiff has joined Monarchy Enterprises as senior vp and head of international.

Based in Europe, Eiff will oversee international sales and distribution for all content produced by Monarchy's affiliate New Regency Prods. The job will include managing all distribution-related aspects of New Regency's theatrical and home entertainment projects with 20th Century Fox as well as licensing TV rights director to broadcasters internationally.

Eiff replaces Roy Matalon, who is moving to a consulting role before leaving the company to pursue other opportunities, and will report to Regency's COO and CFO Louis Santor.

The company is looking to Eiff to draw on his expertise in international film to increase sales and generate new business opportunities for Monarchy and New Regency.

Eiff comes over from Imax International where he was general manager for Europe, the Middle East and Africa. Prior to that he was director of worldwide distribution and head of TV sales for Lucasfilm Ltd. and also held various executive positions with other studios, including Paramount Pictures and Buena Vista International.
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