money digest


Tribune proposal

Media firm Tribune Co. is considering a takeover proposal from Chicago real estate magnate Sam Zell, who sold his office development company this month, according to the New York Times, which said his bid would involve buying the company with the help of an employee stock-ownership plan. The company declined comment Monday. The deal would be highly leveraged but would have tax advantages, the newspaper said. A special committee of Tribune's board met Saturday to further evaluate alternatives that could lead to a sale, split up the company or take it private.

Panama positive

Yahoo! Inc.'s new online search platform Panama looks to be strengthening the Internet bellwether's position in the fast-growing Internet advertising market, analysts said. "Our channel checks and a comScore study released (Monday) point to a successful rollout of Panama and its positive impact on Yahoo! Search metrics," Jefferies & Co. analyst Youssef Squali said in a report. "While the numbers are not likely to go up before the second half of 2007, the data so far is very encouraging."

TNS pickup

Media and advertising research firm TNS Media Intelligence said Monday that it has acquired Cymfony, a market influence analytics firm based in the Greater Boston area. Financial details of the deal were not disclosed. Cymfony tracks and analyzes the intersection of traditional and social media, including blogs and social networks. "Combining Cymfony's advanced technology and position as a leader in the analysis of both social and traditional media with TNS MI's expertise in competitive advertising intelligence brings marketers closer to today's newly empowered consumer," TNS president and CEO Steven Fredericks said.
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