Monse Designers Are Shaking Up New York Fashion Week With a Bold Move
The label's buzzy co-creative directors Laura Kim and Fernando Garcia will hold back-to-back Monse and Oscar de la Renta presentations on Feb. 13.
It's one of the most highly anticipated shows at New York Fashion Week in February: the debut of Oscar de la Renta under the guidance of newly appointed co-creative directors Laura Kim and Fernando Garcia, the minds behind the buzzy American fashion label Monse.
And they are shaking things up from the start.
Kim and Garcia will be presenting their fall 2017 collections for Oscar de la Renta and Monse back-to-back, without a break, The Hollywood Reporter has confirmed. The combined presentation is scheduled for 6:30 p.m. ET on Feb. 13 at IMG's Skylight Clarkson Square — a departure from one of ODLR's typical uptown locations, which have included the Park Avenue Armory and the Morgan Library. Business of Fashion first reported the news.
The designers are no strangers to ODLR, having spent several years at the brand before leaving to establish Monse, which is quickly becoming a red-carpet favorite for its sharp cuts, off-the-shoulder styles and quirky details, with Thandie Newton choosing a Monse off-the-shoulder column gown with flame-like orange sequin embroidery for the Golden Globes, and Ruth Negga wearing the label's pinstripe, off-shoulder jumpsuit for a special screening of Loving soon after.
Although it's an unconventional move, Garcia explained to BoF that in addition to being more cost-effective and convenient, it also will let editors and buyers see each brand's distinctive style.
"Having them be consecutive does not mean that there is necessarily a blending of the ideas," Garcia told BoF. "There’s going to be different styling for each show, and it’s going to be very apparent where the [change] happens. The clothes are very different."
In a time when designers and new brands must experiment with new show formats and locations to keep fashion consumers interested (Tommy x Gigi in Los Angeles, for example, and the many see-now, buy-now presentations), it's a clever move, and one that could help fans of each brand, Oscar de la Renta and Monse, cross over to the other, even as the back-to-back shows reinforce separate identities for the houses.
The announcement comes a few weeks after Carolina Herrera settled a lawsuit with Oscar de la Renta regarding Kim's noncompete clause with Herrera and her subsequent hiring at ODLR.