Moonves upfront on issues


CBS Corp. president and CEO Leslie Moonves said Tuesday that CBS expects to be paid higher rates in the upfront advertising market, but he predicted lower sales volume during this year's mating dance between networks and marketers.

He also expressed hope that Oprah Winfrey will continue her talk show, distributed by a CBS unit, beyond 2011.

Speaking at the Deutsche Bank Media & Telecommunications Conference in Palm Beach, Fla., Moonves said he believes Winfrey realizes that she is one of the most influential people in the U.S. thanks to her show, citing her ability to stump for President Obama during his campaign.

He also acknowledged the pains of the recession, saying: "This marketplace beats the heck out of everybody. Some days you just want to knock your head against the wall."
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