Morgan Spurlock, Jeff Probst Join CBS' 'Volunteering With the Stars'
An extension of CBS EcoMedia's digital platform, Viewers to Volunteers lets audience members connect with the celebrities to learn how they are giving back to the community.
CBS is expanding its charity app with the help of some of its stars.
In March, the media conglomerate's EcoMedia division launched Viewers to Volunteers, an app and online destination where viewers could support nonprofits throughout the country without spending their own money. Each time a viewer views a video or reads an article through the app, he or she accumulates points that eventually equate to a charitable donation from one of V2V's sponsors.
Now, CBS EcoMedia is adding a new program to the app called Volunteering With the Stars that allows viewers to connect with the causes that their favorite celebrities care about. As part of the new program, viewers can learn about the causes supported by CBS talent including Survivor's Jeff Probst, The Amazing Race's Phil Keoghan and Entertainment Tonight hosts Kevin Frazier and Nancy O'Dell. In addition, Morgan Spurlock has created original video content that can be streamed using the Viewers to Volunteers app.
"I've always been passionate about storytelling with a conscience and using filmmaking to give a voice to the voiceless," said Spurlock. "Viewers to Volunteers not only gives us the opportunity to share inspiring stories about local heroes who are doing great things in their communities, but it also allows us to propel people to action. By watching our videos and original content, viewers can directly support causes and nonprofits they feel passionate about, and that's pretty amazing."
Added CBS EcoMedia president Paul Polizzotto: "We could not be more excited to launch this initiative on a nationwide scale with the involvement of CBS stars and the charities they support. Having Morgan Spurlock creating original programming for this platform creates the perfect storm of content in context to inspire real change."
Inaugural sponsor Toyota, through dealer groups in Southern California, Dallas, Minneapolis and Philadelphia, has donated more than $500,000 to V2V nonprofits since the app's launch earlier this year.