Morgan Spurlock Selling Naming Rights to His Upcoming TED Talk on eBay

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Going once….

As a funny tie-in to his upcoming product placement doc POM Wonderful Presents: The Greatest Movie Ever Sold, Morgan Spurlock is selling the naming rights to his talk at the 2011 TED Conference on eBay.
On the auction page, Spurlock promises that "during my talk I will make reference to your company, reflect positively on your placement and share the process of how you got involved." 
As of Wednesday morning, he received 22 bids; the highest being $2,025.