Mort Hock, Veteran of Movie Marketing, Dies at 85

He worked at United Artists and Paramount and on such acclaimed films as 'Rosemary’s Baby,' 'True Grit' and 'A Woman Under the Influence.'

Mort Hock, a marketing maven who oversaw the campaigns for such films as Rosemary’s Baby, The Way We Were and John CassavetesA Woman Under the Influence, has died. He was 85.

Hock, who shepherded more than 500 films during his five-decade career, died Sunday at his home in New York after a battle with leukemia, his family announced.

An advertising manager at United Artists and later vp and global marketing director for Paramount, Hock spearheaded the campaigns for films including Roman Polanski's Rosemary’s Baby (1968), Barbarella (1968), Goodbye, Columbus (1969), True Grit (1969) — the film that netted John Wayne his lone Oscar — and Arthur Hiller's Love Story (1970).

Later, while working for producer Ray Stark, Hock created the campaign for the Barbra Streisand-Robert Redford drama The Way We Were (1973), then helped Cassavetes with A Woman Under the Influence (1974), for which Hock received a Clio Award.

The New York-based Hock ran Charles Schlaifer and Co., a motion picture advertising firm, then became executive vp at DDB Needham, where he oversaw the Universal Pictures account until he retired at age 72.

Early in his career, the Bronx native did marketing for Broadway impresario David Merrick.

Hock served as president of the New York chapter of the show business charity the Variety Club and was a member of the Friars Club (for more than 40 years) as well as the New York branch of the Academy of Motion Picture Arts and Sciences.

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