MoviePass Rival Sinemia Unveils Weekday-Only Discount Pricing

Courtesy of Sinemia

Starting at just $3.99 per month, Sinemia’s newest plans aim to fill empty seats in theaters midweek in the U.S., the U.K., Canada and Australia.

Sinemia, a MoviePass competitor well known in Europe, but not in the U.S., has unveiled weekday discounting pricing for its movie subscription plans to help fill empty seats at the local multiplex.

The reduced pricing plans cover movie tickets for Monday through Thursday play dates and includes price options for family plans and some that include 3D, 4D and Imax movies.

The new discount pricing for the U.S., U.K., Canadian and Australian markets range from a $4.99 package for one movie ticket per month falling to $3.99 on weekdays, excluding Fridays, to an unlimited 2D movie ticket plan per month reduced from $29.99 to $23.99 if used on weekdays.

"We’re constantly striving to help people see movies more affordably, while doing so in a way that supports the entire moviegoing economy,” Rifat Oguz, CEO and founder of Sinemia, said in a statement. The company, founded four years ago, was in Canada, Turkey, Australia and the U.K. before it launched in the U.S. around 18 months ago, while also moving its headquarters to Los Angeles.

"With our new weekday plans, people can see movies at an even steeper discount, encouraging attendance on days where most movie theaters have many empty seats," Oguz added. Sinemia subscribers can reserve tickets and select seats in advance and without any blackout dates or surge pricing.

Cinema subscription plans from bigger chains like AMC Theaters with its A-List Stubs program and Cinemark's Movie Club are targeting frequent moviegoers in the U.S. market. Sinemia, which has a far bigger footprint in Europe, doesn't break out its number of American subscribers.

The movie app also has packaging plans that are billed annually and have no initiation fees or monthly plans that include sign-up fees. Like MoviePass, Sinemia pays full price for tickets and makes its money by marketing film titles to users and selling other advertising.

Also like MoviePass, Sinemia users often do not use the service more than once per month, and sometimes not at all, while still paying the monthly fee.