Expands in Canada With Landmark Cinemas Deal

Joel Cohen, CEO of - H 2016
Courtesy of

The country's second-biggest circuit is going digital with a new ticketing system for advance sales.

Star Wars: The Force Awakens set a pre-opening ticket sales record in Canada last Christmas, which wasn't lost on

The U.S.-based online movie ticket seller, led by CEO Joel Cohen, on Tuesday continued its international expansion by unveiling a deal in Canada to provide advance digital ticket sales to Landmark Cinemas, the country's second-largest exhibitor. That gets to offering advance tickets for nearly 75 percent of the cinema screens north of the border.

The website earlier signed an agreement with rival Canadian exhibitor Cineplex Entertainment to offer digital movie-ticket sales here. "We’re looking forward to a mutually beneficial relationship, we’re confident we can bring value to Landmark in a variety of ways and they’re helping us by even further expanding the reach of in one of our strongest markets," CEO Cohen said in a statement about the Landmark deal.

Despite Hollywood blockbusters like Jurassic World, Deadpool and this week's Batman v Superman: Dawn of Justice having big pre-sales north of the border, Canadians still largely buy movie tickets at the box office. That's in contrast to live concerts and sporting events, where most ticketing takes place online.

Landmark hopes its digital ticket sales deal with its American partner will change consumer trends here. " is a great partner in Canada and will help extend convenient ticketing platforms to our guests," Bill Walker, COO of Landmark Cinemas, said in his own statement.

Landmark, the tenth-largest circuit in North America, operates 45 theaters and 312 screens, mostly in Ontario and western Canada.