MovieWeek LA launching in 2010

Industry gathering to focus on moving image

MovieWeek LA, a new industry and consumer gathering from Nielsen Business Media that will explore the art, craft and business of creating the moving image, is coming to the film capital of the world in spring 2010.

Tom Morrissy, a former publisher of Entertainment Weekly and OK! magazine and an ad sales veteran, has been tapped as managing director of the annual trade show and citywide complex of events, with his newly formed firm Morrissy + Vine engaged to plan and develop MovieWeek LA.

The event is being created by Nielsen Business Media's Entertainment Group, whose brands include The Hollywood Reporter, Billboard and Back Stage.

"Entertainment is America's most significant export -- it's a business and art that should be heralded in the city where it resonates, for its contribution to the creative and economic fabric of our nation," said Gerry Byrne, senior vp of Nielsen Business Media's Entertainment Group.

"Just as Fashion Week celebrates the power of design and gives consumers the inside track to new styles and trends, MovieWeek will entertain and energize by bringing consumers inside the creative and production process with a spotlight on how movie brands drive an array of businesses including games and mobile applications."

Under the direction of Morrissy, MovieWeek LA will position itself to be the pre-eminent, one-of-a-kind gathering of both influencers in filmmaking and general movie enthusiasts alike.

Welcoming the launch of this initiative, Los Angeles mayor Antonio Villaraigosa said: "Los Angeles is, indeed, the movie capital of the world and we are extremely enthusiastic and supportive of the MovieWeek initiative. To create an annual week that celebrates a core American industry in the city where Hollywood is both a place and a passion will be a powerful and important statement supporting economic development in L.A."

"Tom has the perfect combination of marketing and organizational skill sets and relationships to be MovieWeek's master planner," Byrne added. "In addition to being an accomplished media executive, Tom is known and respected in both the Hollywood and Madison Avenue communities, where identifying branded entertainment opportunities like MovieWeek have become a priority."