MPA push targets camcording


Just in time for the world premiere of "Spider-Man 3," which opened May 1 in 18 territories, the MPA has launched a two-month campaign against illegal camcording in movie theaters across Asia (HR 5/2).

"Worldwide, camcorded copies comprise around 90% of early release pirate discs," MPA Asian regional director Mike Ellis said in announcing Operation Tripod. It is the latest in a series of semiannual MPA anti-piracy sweeps conducted in cooperation with local law enforcement in Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan and Thailand.

During the past year, 20 instances of camcording have been forensically matched to cinemas in the Asia-Pacific region, the MPA said.

Last week, pirated copies of "Spider-Man 2" were found for sale on the street in Beijing in DVD cases advertising "Spider-Man 3." Each copy sold for less than $1.

The MPA said that pirate camcording is particularly damaging to the movie industry because it typically occurs at the start of the distribution cycle, affecting the economic opportunities for the film throughout its existence.

On April 30, in an annual report on the state of intellectual property security worldwide, the top U.S. trade negotiator said that China and Russia continue to lead the world in copyright theft.

Tripod follows on the heels of a U.S. complaint filed April 9 with the World Trade Organization against China over piracy and trade barriers.