MPA seeks piracy volunteers in China

Effort starts run-up to World Intellectual Property Day

HONG KONG -- The Motion Picture Association of America's international arm began recruiting volunteers in China to help raise awareness of intellectual property and fight piracy, the group said.

Launching the campaign in at the Beijing Film Academy, the MPA will use contests to teach students and others about the importance of IP rights, and employ volunteers to distribute information about anti-piracy efforts, the group said Thursday.

The effort is part of a ramp-up to April 26, which marks World Intellectual Property Day. Traditionally marked by public crushing of seized counterfeit DVDs and CDs, this year the MPA will focus its efforts on illegal computer file-sharing.

Posters featuring Yao Ming will be distributed to sites like cinemas and Internet cafes to spread the anti-piracy message, the MPA said.