MPAA launches 'Hollywood Nights' in India

'Sherlock Holmes' was first film to get red carpet premiere

NEW DELHI -- The Mumbai-based India office of the Motion Picture Association of America launched its latest initiative, "Hollywood Nights," on Wednesday in collaboration with the U.S. Embassy's American Center cultural wing in New Delhi.

"Hollywood Nights" was announced in September with the objective to showcase the latest studio titles ahead of their commercial release here.

The first film to get a red carpet premiere at the American Center's recently refurbished digital cinema was Warner Bros.' "Sherlock Holmes," directed by Guy Ritchie. The film opens in India on Friday.

"We hope to hold between six to 12 premieres like this over the year to showcase the best from Hollywood," said U.S. Embassy Counselor for Public Affairs Michael Pelletier.

The MPAA established its India office in February, headed by Rajeev Dalal, who said: "We are happy to launch "Hollywood Nights" by showcasing a major film from our member studio Warner Bros., which has been very active in India, from producing local films (2008's "Chandni Chowk to China") to investing in broadcasting (via Time Warner's Turner Broadcasting, which recently bought a stake in Indian entertainment broadcaster NDTV Imagine."