MPTF, Ford Partner To Raise Funds, Educate Millennials
The two companies hope to influence the next generation to engage with MPTF's services.
The MPTF (Motion Picture & Television Fund) and Ford Motor Company are joining forces to educate millennials about the many services MPTF has that support members of the entertainment community, regardless of their age. They will also collaborate to raise funds for MPTF, which has helped thousands of entertainment community members with financial and social services.
“MPTF is delighted to have the support of Ford Motor Company to engage the next generation of industry leaders and bring together our entire entertainment community," Jeffrey Katzenberg, who serves as chairman of the MPTF Foundation, said in a statement. “Now more than ever we all need to play our part in supporting MPTF to enable to meet today’s growing needs. We look forward to working with Ford in the years ahead as we implement this community-wide campaign.”
Ford's head of global brand entertainment, Alessandro Uzielli added: “Henry Ford’s legacy is built on creating change and inspiring individuals to go further,” “Our partnership with MPTF is an opportunity for Ford to give back to the industry and those that support it while furthering our mission of mobilizing the next generation to make a difference in the world.”
Ford, which previously served as the sponsor of MPTF's NextGen Summer Party on Aug. 17, plans to raise awareness of MPTF by hosting multiple events and grass roots campaigns. Ford is set to act as a sponsor for MPTF's sixth annual Reel Stories, Real Lives event on Nov. 2, which aims to inform the entertainment community on the benefits and services MPTF has offered to entertainers in the past.