MSN claims Earth record


MSN declared itself the new record holder for the biggest online entertainment audience, reporting more than 10 million streams Saturday for its coverage of Live Earth.

The Microsoft-owned portal also claimed to have reached "the most simultaneous viewers of any online concert ever" but declined to specify a specific total. Streams do not equal viewers, just the number of requests made for a video feed.

"The over 10 million streams MSN has delivered so far today represent a milestone in live Internet broadcasting," said Joanne Bradford, corporate vp and chief media officer at MSN.

The previous record holder for live entertainment was coverage of the Live 8 concerts two years ago by AOL, which reported 5 million unique visitors, as opposed to streams. AOL also reported 175,000 simultaneous streams.

MSN offered the viewership data at 3 p.m. ET on Saturday and is expected to release updated figures this week. In addition, MSN is expecting millions more streams through on-demand archives of Live Earth that will be made available during the next several weeks.
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