MSN, Reveille renew vows
EmptyMSN is extending its relationship with Ben Silverman's Reveille banner, launching two brand-integrated original series, including one featuring a cast member from NBC's "The Office."
MSN and Reveille made the announcement Tuesday at Microsoft's annual Strategic Account Summit in Seattle. Previously, MSN has launched the Reveille-produced online series "Chef to the Rescue" and "The Big Debate" as part of MSN Originals.
One series, to be sponsored by Volvo, is "Driving School," a comedy about a driving school teacher who not only gives driving advice but also life advice. Craig Robinson, who plays Darryl on "Office," is set to star.
The other series is "The Good Life," a travel/leisure show sponsored by Chivas that chronicles living life as a traveler. Both series are set to launch in the next few months.
MSN also said it will launch six new MSN Originals produced through various production partners in the fall/winter time frame. Reveille's TV productions include "Office" and "Ugly Betty."