MTV appoints Huang Ming SVP, GM

Former STAR executive fills new Shanghai-based post

BEIJING -- MTV Networks China appointed Huang Ming as its senior vice president and general manager when the Viacom unit announced Tuesday that the former STAR executive would assume the newly formed post, based in Shanghai.

Huang will be responsible for the overall leadership of MTV China, managing the programming, production, creative, digital media and marketing departments, the company said in a statement.

This is the second top-level executive appointment this year in China by the only Western media company with a  24-hour telecast inside the country -- a telecast that reaches more than 14 million homes, mostly in south China's Guangdong province.

Huang's boss, Viacom's chief China representative and MTV Networks China managing director Mei Yan in Beijing, was appointed in May.

Working closely with Mei and MTV Networks' Southeast Asia and Greater China managing director Indra Suharjono, Huang also will identify new business opportunities, the company said.

Huang, a former journalist at China's state-run Xinhua news agency, joined STAR in 2003 as director of government affairs. There he oversaw the channel's programming interests with regulators and terrestrial broadcasters.

Huang holds a journalism degree from Fudan University in Shanghai and also studied at the International Press Program at CNN.

MTV China original productions, co-produced with partners such as China Central Television, the Shanghai Media Group and Beijing Television, are seen in over 156 million households across China.

The company also provides content to China Mobile, China’s largest mobile operator.