MTV Entertainment Group Teams With Lost Art TV to Source Int'l Formats

ViacomCBS executive Lily Neumeyer
Courtesy of ViacomCBS

"MTV Entertainment Group is always exploring new formats that reflect and amplify the cultural and social zeitgeist," said Lily Neumeyer, executive vp, development.

ViacomCBS’ MTV Entertainment Group unit, formerly known as its Entertainment & Youth division, has engaged U.K.-based Lost Art TV to help it source "fresh and exciting new formats" from international markets with a focus on comedy and unscripted content.

The company said on Thursday that the formats would target its portfolio of brands, which includes MTV, Comedy Central, and others. Financial terms weren't disclosed.

"MTV Entertainment Group is always exploring new formats that reflect and amplify the cultural and social zeitgeist," said Lily Neumeyer, executive vp, development for MTV Entertainment Group. "We’re delighted to tap into Lost Art TV’s high level of expertise in sourcing formats and their long-standing relationships in all corners of the world."

"There’s been a real boom recently in unscripted format development, driven by an increased demand for formatted shows from both linear channels and streamers," said Meredith Coral, managing director and founder of Lost Art TV. "We can’t wait to start exploring what’s out there in comedy and unscripted in every global market, and start delivering fresh new formats back to MTV’s suite of brands."

Lost Art TV has more than 20 years experience in the TV space, specializing in formats and content partnerships across such genres as entertainment, comedy, and non-scripted. Its team has worked with the likes of NBCUniversal, ITV Studios, UKTV, and NENT Group.

The company says it has helped secure and roll out "some of the world’s most popular format brands, including Steve Backshall's Undiscovered Worlds, Taskmaster, Dynamo: Magician Impossible, Love Island, I’m a Celebrity Get Me Out of Here, and Come Dine With Me."