MTV eyes new Music Awards look
Execs gather in AustraliaSYDNEY -- A bevy of MTV Networks executives, including vice chairman Bill Roedy and the heads of MTV's channels in Japan, Africa, Indonesia and Southeast Asia have arrived in Australia to eye a new format for the iconic Video Music Awards, which could provide a template for future MTV Awards shows worldwide.
Saturday's MTV Australia Awards will do away with the large roster of audience-chosen video awards that are the hallmark of the MTV VMAs, featuring instead a 90-minute show consisting of just 10 awards, alongside eight live musical performances.
However, the award categories have been expanded to include film, television, sports, viewer-generated content and topical pop culture moments as well as music. Six categories -- the Australian Music Artist Award, New Zealand Music Artist Award, Music Video of the Year Award, Live Performer Award, Television Moment Award and the Bad Karma/Good Karma Award -- will be viewer-chosen.
The remaining three categories -- favorites in sports, film/TV actor and international music act -- will be selected by MTV Australia. In addition, a new award, dubbed the Remake Award, has viewers submitting videos re-enacting some of the year's key pop culture moments.
Winners already announced include Australian world surfing champion Mick Fanning for the MTVAA Sports award and Matt Damon for the MTVAA Movie Star Award.
This year's show also will be seen live exclusively on pay TV, with no syndication on free-to-air TV.