MTV International to Debut Music-Themed Show 'Clickbait'

Courtesy of MTV International

Comedian Akaash Singh will bring viewers "the sound of the Internet" by showcasing "the best of the web’s musical moments."

Viacom's MTV International has unveiled new series Clickbait, which will debut next week to bring viewers "the sound of the Internet." 

The 30-minute series "takes viewers down an Internet rabbit hole of music-inspired video content, showcasing the best of the web’s musical moments that MTV hand-picked from the Internet and will have fans #ROFL (rolling on the floor laughing)," the company said.

U.S. comedian Akaash Singh narrates each episode, shot from the perspective of his mobile device. Singh will introduce viral videos and clip montages, with the company promising the show will showcase "the coolest, weirdest and funniest music-themed user generated content out there."

Clickbait will premiere on MTV international channels starting Monday.

The 20 episodes are produced for MTV International by Meetinghouse Productions. The executive producers are Jason Cilo of Meetinghouse Productions and Bruce Gillmer, Jennifer Demme-Harris and Adriana Cornejo for MTV International. 

MTV International channels reach 160-plus countries and territories.