MTV Nets in on action with AOL deal


MTV Networks said Wednesday that it will make show clips available on AOL's video pages.

With this agreement, the Viacom division joins the four major broadcast networks on the Time Warner-owned portal, all of which have struck deals with the site. AOL streams full-length episodes of ABC's primetime shows in a deal announced in September; the site features content from NBC Universal and News Corp. as one of the distribution channels in the recently launched Hulu joint venture; and the site has CBS shows through that company's Audience Network.

Beginning this week, clips from Comedy Central, MTV, Nickelodeon, VH1 and MTVN's other channels will appear on AOL's video site. Content will include segments from Comedy Central's "The Daily Show With Jon Stewart" and "The Colbert Report"; MTV's "The Hills" and "My Super Sweet 16"; Nickelodeon's "iCarly" and "The Naked Brothers Band"; and VH1's "I Love New York" and "Best Week Ever."

Content from AtomFilms and GameTrailers, two online properties owned by MTVN, also will be available on AOL.

Similar to the ABC deal, the MTVN content will be embedded on the AOL pages in the same broadband video player the Viacom network uses on its pages. MTVN will sell the video ads appearing in the player, and AOL will handle the display ads on the pages.

MTVN also has made a recent push to establish stand-alone sites for its TV shows. In October, it launched a site for "The Daily Show" featuring nearly all of that show's archives dating back to 1999 and next year will give "South Park" a similar Web treatment.