MTV Networks Int'l promotes Suharjono

Will lead strategy, management for North, Southeast Asia

BEIJING -- MTV Networks International has added Japan and Korea to Indra Suharjono's portfolio, promoting her to executive vp and managing director for North and Southeast Asia, the Viacom unit said Thursday.

In the newly created post, Suharjono -- who for the past year has overseen Viacom brands MTV, VH1, Nickelodeon and Comedy Central in Southeast Asia and Greater China -- will continue to be based in Singapore and report to MTVNI president Bob Bakish.

Taking over from Sammy Yoo in Japan, Suharjono will lead strategy and management there at a time when MTV is top-rated among cable music channels and enjoying acclaim for its locally produced animated hit "Usavich," about rabbits in a Soviet prison.

Suharjono, who could not be reached for comment, takes over in Northeast Asia at a time of rapid expansion in mobile television on the back of an increase in handset competition with the launch of the iPhone in Japan, South Korea and China.

In China and Southeast Asia, where she replaced Amit Jain in December 2008, Suharjono led production of the first original installment of the "MTV World Stage" franchise for Asia, and oversaw the launch of the Pan-Asian "China Toon" programming platform for original Chinese animation on Nickelodeon Asia.

Suharjono joined the company in 2005 as vp Nickelodeon and Viacom Consumer Products after stints in executive regional roles at Turner Entertainment and Warner Bros.

Yoo, who is leaving MTVNI, oversaw the 2008 and 2009 "MTV Video Music Awards Japan" and guided Nickelodeon's expansion onto the online, mobile and terrestrial broadcast platforms.

Since launching its first satellite-television service in 1992, MTVNI's Asia business has grown to include 12 television networks and programming blocks seen in 25 countries and on 14 Web sites in six languages.

NASDAQ-listed parent Viacom Inc. is expected to announce fourth-quarter and full-year 2009 financial results on Feb. 11.
comments powered by Disqus