MTV, Nickelodeon Added to Hulu Live TV Bundle in Expansive ViacomCBS Deal

ViacomCBS headquarters
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ViacomCBS headquarters

Channels including BET, Comedy Central and Paramount Network will also join the streamer's live television offering.

ViacomCBS has reached an agreement with Hulu to distribution its portfolio of cable channels on via streamer's live television bundle.

The deal, terms of which were not disclosed, means that channels including BET, Comedy Central, MTV, Nickelodeon and Paramount Network will be available through the Hulu + Live TV bundle for the first time. It also includes continued carriage of CBS, CBS Sports Network, Pop TV, Smithsonian Channel and The CW. Premium cable channel Showtime also remains available as an add-on for Hulu live TV subscribers.

"Hulu continues to be a great partner, and this agreement ensures that Hulu + Live TV subscribers are now able to enjoy the full breadth of our leading content across news, sports and entertainment for the first time," ViacomCBS U.S. Networks Distribution president Ray Hopkins said in a statement.

When Hulu launched its live TV bundle in 2017, it did so without Viacom's portfolio of cable channels. At the time, Viacom CEO Bob Bakish had said that the company would be "highly selective" about its streaming distribution partners going forward. But in the three years since, streaming has become a primary means of watching entertainment programming in the U.S. In May 2020, Viacom CBS inked a carriage agreement with YouTube TV to carry its cable channels.

With the Hulu deal, ViacomCBS is now carried on all major over-the-top live TV bundles. Disney-owned Hulu has more than 4 million subscribers to its live TV bundle. The streamer, which has nearly 39 million total subscribers, recently increased the cost of a live TV subscription from $55 to $65.