MTV O Awards Generate Most Online Traffic Since 2009 VMAs

The April 28 live webcast generated 651,000 streams.

MTV today released traffic and streaming results from the online-only awards show, which are as follows:

-    The April 28 live webcast generated 651,000 streams

-    The archived video of the show generated "nearly" 1 million streams in three days

-    In the month leading up to the awards show, the O website generated 3.3 million unique visitors, and resulted in more than 3 million votes cast.

MTV says these results make the O Music Awards the second-best live streaming event in MTV Music history, next to the 2009 VMAs.

The awards were an interesting experiment-creating an awards show for the best uses of digital technology and milestones in digital culture.