MTV, Screenvision team for movie awards

In-theater promotional campaign to launch Friday

Screenvision and MTV are teaming to present an in-theater promotional campaign for the 2008 MTV Movie Awards on June 1.

In a first for MTV, the network developed the campaign specifically for Screenvision’s cinema advertising network. Screenvision’s cinema advertising network comprises more than 14,000 screens across 2,300 theaters nationwide. The campaign launches Friday