MTV sets sights on Buenos Aires ops


BUENOS AIRES, Argentina -- MTV Networks Latin America is continuing its expansion in Argentina and will open a new regional operational headquarters in Buenos Aires next year, the company said Tuesday.

The 3,000-square-meter building will house up to 200 employees, 120 of whom have been hired in the past eight months.

The aggressive growth is part of MTV Latin America's strategy to strengthen its local and pan-regional operations throughout the Spanish-speaking world. Argentina's cheap labor and local talent made it an obvious choice, executives said.

"The cost was not the only variable," MTV Networks Argentina GM Paula Guerra said. "Argentina is a global center of creativity, and this is expansion is a tribute to the local talent in Buenos Aires."

In addition to new office space, the headquarters also will have a state-of-the-art production studio, which will be used for original productions, live events and performances for the Latin American arms of MTV, VH1 and Nickelodeon.

The company's marketing, communications, creative, production and digital media departments will all work out of the building, which will be located in the hip Palermo Soho neighborhood, home to many local production houses and trendy bars and shops.

"We're thrilled to have a stake in one of the world's most culturally vibrant cities," said Pierluigi Gazzolo, president of MTV Networks Latin America. "Deepening MTVNLA's commitment in Argentina and the region reinforces our belief that Argentina can become a global player creatively by exporting its production and creative expertise."

Some high-level employees from MTV Latin America's Miami office will make the move south to Buenos Aires. Officials said the new facilities will give them the capability to triple the amount of original programming they produce for air throughout Latin America and the world.

In addition to its Buenos Aires headquarters, MTV Latin American also has regional offices located in Mexico City and Sao Paulo.