MTV, SFR team for mobile offering


PARIS -- French telecommunications operator SFR and MTV will make beautiful music together on April 23 when SFR launches its new 3G MTV 3.3 mobile network in France, SFR said Monday.

The new offer, aimed at young users, will allow SFR customers to access all content from MTV's four French channels -- "MTV," "MTV Base," "MTV Pulse" and "MTV Idol" -- on their mobile phones in addition to two channels created exclusively for mobile use: "MTV Scan" and "MTV Shake ton booty."

Users equipped with the "MTV 3.3" phone can access all of the MTV channels directly with a button called "one click." Users also can download as many as five songs per month, selected by MTV, on SFR Music.

SFR is hoping to target 15- to 18-year-olds for the new ModeLabs-designed phone, which will sell for 49 euros ($77.64) in SFR stores.