MTV Taps Elli Hakami as EVP of Current Series and Programming
The BBC Worldwide Productions exec is the latest addition to the Viacom net under programming president Susanne Daniels.
MTV has tapped BBC Worldwide exec Elli Hakami as its new EVP of current series and programming. Arriving with a vast experience in unscripted programming, Hakami will be based in the New York office and report to president of programming Susanne Daniels.
"Over the course of her career, Elli has built a great reputation for delivering incredibly rich and diverse programming during her time with BBC Worldwide Productions, Discovery Channel, TruTV and more," said Daniels. "Her expertise and instincts for finding and developing unique unscripted shows and franchises will be an amazing addition to our creative team at MTV."
Hakami will be charged with overseeing strategic creation and development of MTV's East Coast current reality series alongside the development team. Her addition marks the latest in Daniels' ongoing executive reorganization. Since coming to MTV in Nov. 2012, Daniels has filled out her team. She named ABC Family vet Mina Lefevre head of scripted in 2013. Scripted SVP Justin Levy, one of the remaining execs from David Janollari's MTV tenure, departed in December.
“I have always admired MTV’s ability to innovate and create break through content so I am thrilled to join Susanne and the MTV team,” said Hakami.
While with BBC Worldwide, where she served as SVP of programming and production, Hakami oversaw the development, talent and production teams in the unscripted department. She served as EP on such series as What Not to Wear, Richard Hammond's Crash Course, Americans In Bed and Life Below Zero.
Prior to BBC Worldwide, Hakami launched and led Discovery’s New York and Los Angeles development offices. She oversaw the creation of such Discovery standards as Gold Rush: Alaska, Dual Survivor and a variety of Shark Tank programs.
MTV, which continues to make big pushes into scripted programming, still sees some of its biggest successes in reality programming. Catfish and Teen Mom 2 currently rank as the network's bigger hits with the younger demographics.