MTV U.K. ushers in youth channel Viva
Will feature series such as 'The Hills,' 'South Park'LONDON -- MTV U.K. is scrapping its seven-year-old music station TMF and replacing it with a new comedy and youth channel Viva, which will launch Oct. 26 on satcaster BSkyB, cable operator Virgin Media and free-to-air digital platform Freeview, it was announced Friday.
Featuring such fare as "The Hills," "Scream Queens," "South Park" and "Two and a Half Men," the channel is being billed as "a completely new channel" that is "not simply a new-look TMF," according to MTV director of television Heather Jones.
Music content on the channel will include the U.K. charts and shows featuring such stars as Lady Gaga, Leona Lewis and Kelly Rowland.
A localized version of Viva, aimed at 16- to 34-year-olds, has been on the air in Germany since 1993, and local version also broadcast in Austria, Poland, Hungary and Switzerland.
MTV currently operates ten channels in the U.K. and Ireland including MTV1, MTV Base, VH1 Classic and TMF.