MTV VMAs: Maroon 5's Adam Levine Slams the Award Show

From left: Mickey Madden, Adam Levine and James Valentine of Maroon 5 attend the 2007 MTV VMAs

The singer describes the event as the "one day a year when MTV pretends to still care about music."

Not everyone was excited about MTV’s Video Music Awards, which will take place on Sunday in Los Angeles.

Maroon 5 frontman Adam Levine, who is not nominated this year, left a scathing note on his Twitter account, writing  “the VMA's. one day a year when MTV pretends to still care about music. I'm drawing a line in the sand. F--k you VMA's.”

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The Voice mentor didn’t regret his comments even after a little time had gone by. An hour later he tweeted, “Still waiting to have my ‘Jerry Macguire mission statement moment of deep regret…’ Not happening. Phew!” 

MTV responded, “Soooo you'll be tuning in at 9/8C tomorrow right? BTW, bonus points if you TwitPic your 2004 Moonman!”

Maroon 5 won the Best New Artist award in 2004 for “This Love.” The band beat out Kanye West that year for the Moonman. Maroon 5 also walked the red carpet at the 2007 MTV VMAs in Las Vegas.

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Levine isn’t the only one to voice his criticism for MTV’s apparent lack of music on the channel. In 2007, Justin Timberlake got on stage at the VMAs to accept an award and said, “"Play more damn videos. We don't want to see the Simpsons on reality television. Play more videos!" 

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The MTV Video Music Awards will take place Sunday, and will feature performances by Lady Gaga, Bruno Mars, Adele and Beyonce.