MTVN, Nexon team to grow Neopets site
EmptyMTV Networks has partnered with Korean game publisher Nexon to expand the offerings of MTVN's Neopets.com, one of the Internet's largest youth communities with more than 30 million members.
Through a new premium service, online users will be able to make in-game virtual purchases, or micro-transactions, whereby real money is used to buy items to enhance the online experience.
In addition, Nexon will provide marketing and promotional support for Neopets.com in Asia as MTVN expands the brand to new territories.
Neopets.com consistently ranks as one of the top 10 most "sticky" sites on the Web, according to both Nielsen//NetRatings and comScore Media Metrix.