MTV's Bullard tapped for Viacom Japan pres


LONDON -- MTV veteran Peter Bullard has been promoted to the new role of president Viacom Japan, MTV Networks International president Bill Roedy announced Friday.

Based in Tokyo, Bullard is tasked with overseeing the operations of all MTV Network's linear and digital programming services as well as other ancillary businesses catering to the Japanese marketplace, a statement said.

Previously executive vp and managing director of Viacom Japan, Bullard reports directly to Roedy.

"Japan will continue to be one of our biggest international growth markets as we fast-track the development of FLUX, MTV and Nickelodeon to enhance our connection with Japanese audiences," Roedy said in a statement.

Launched earlier this week, FLUX is a video-sharing site for broadband Internet users in Japan (HR 10/24).

"Peter's strong leadership and passion for our brands will fuel our growth in Japan across all of our businesses, including TV, mobile, broadband and consumer products," Roedy said.

Bullard described Viacom Japan as having strong momentum in the region.

"I'm confident that we can continue to build stronger relationships with Japanese consumers by introducing even more innovative brands, products and services," Bullard said.

Viacom Japan is a wholly owned subsidiary of MTV Networks, a division of Viacom Inc.