MTV's Video Music Awards Adds New Category
Lady Gaga, Katy Perry, Eminem and Rihanna are among the nominees for the first-ever "Best Video With a Message category.
MTV has added a new category to the Video Music Awards, the network announced Thursday.
"Best Video With a Message" is a special category that recognizes the intersection between music and social activism and spotlights artists who have created music videos that have positive messages of empowerment or have raised awareness of social issues that youth today deal with.
“During the past year, we’ve seen a remarkable number of artists use their music to explore deeply personal experiences and issues they were passionate about to create powerful videos that resonated with and inspired millions of their fans,” said Stephen Friedman, president of MTV.
The nominees for the category include: P!nk's "F---in' Perfect," Lady Gaga's "Born This Way," Katy Perry's "Firework," Eminem feat. Rihanna's "Love the Way You Lie," Rise Against's "Make it Stop (September's Children)" and Taylor Swift's "Mean."
This year's VMAs will air live on Sunday, Aug. 28 at 9 p.m. from Los Angeles' Nokia Theater. Adele, Yount the Giant and Chris Brown are scheduled to perform at the awards ceremony. Additional performers and presenters will be announced at a later date.