Mumbai companies join for Bollywood retail


NEW DELHI -- Mumbai-based companies diversified media group Percept Ltd and leading retailer Future Group Wednesday announced Bollywood Retail, a $12 million equal joint venture that will sell Bollywood merchandise such as apparel, stationery and accessories.

Future owns the 1,000-plus store Pantaloon Retail chain in 53 cities, and in the first phase, nine locations will provide “the Bollywood experience” via the new venture which has a start-up capital of about $12 million.
comments powered by Disqus