Mumford & Sons, Fun. See Big Grammy Bumps
The Feb. 10 ceremony prompted sales spikes for both winners and nominees.
Along with their actual trophies, several Grammy winners and nominees saw a significant sales increases for their albums and singles following the Feb. 10 broadcast, which drew 28 million viewers.
Among the acts to gain a Grammy bump: fun., the best new artist winners who also took song of the year for "We Are Young," featuring Janelle Monae. Sales of the single spiked 182 percent, according to Nielsen SoundScan. The band's album, Some Nights, saw 87 percent boost. The album's third single, "Carry On," which fun. performed during the telecast, was boosted 138 percent.
Sales of Mumford & Sons' album of the year winner Babel jumped by 50 percent, while their single, "I Will Wait," which the band performed on the show, rose 116 percent. The album is expected to return to the No. 1 spot on the Billboard 200 next week. Babel is also benefiting from a pair of new deluxe versions of the album that were issued Feb. 5.
As it customary every year, the Grammys commemorated several artists from the past who have impacted popular music. Among this year's honorees was Bob Marley, who inspired a tribute delivered by Rihanna, Bruno Mars and Marley's sons Damian and Ziggy. The reggae icon's greatest hits album Legend also gained in sales to the tune of 81 percent.
Mars' album Unorthodox Jukebox and the eponymous set by The Lumineers, who performed their hit "Ho Hey" on the show, also are seeing serious bumps.
Frank Ocean, who was up for six Grammys and took home two, saw sales of his album Channel Orange surge by 140 percent.